Feral launches Perth Local Lager

06 October, 2016 by Stefanie Collins
By Annette Shailer, Beer & Brewer

Western Australia’s Feral Brewing Co. has deviated from its usual big hoppy ales and launched Perth Local Lager. The lager will be brewed solely for WA, in recognition of the support the Perth public have given Feral over the past 15 years.

Perth Local Lager differs greatly to Feral’s usual line-up of hop-heavy ales, offering a European-style clean, crisp and refreshing beer.

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“For years, big breweries have used, abused and commoditised lager, exploiting the style for their commercial gain, while ignoring the delicacy and finesse typical of these beers. We’re hijacking the style and reclaiming it for the people of Perth,” said Feral’s owner and founder Brendan Varis.

“A traditional, well made lager requires long, slow fermentation and extended cold maturation, often taking weeks or months and is a product of 100 per cent malted barley. By contrast, industrial lager is usually brewed and bottled within days and uses a large percentage of cane sugar as a barley substitute to reduce both cost and flavour. What we’re seeing in today’s market is consumers overwhelmed with marketing focused brands and not essentially basing their decision on flavour.”

The release of Perth Local Lager comes on the back of continued success for Feral, which was recently named Australia’s Best Brewpub by Beer & Brewer.  In August, a nation-wide survey of more than 6,500 beer consumers conducted by Beer Cartel nominated Feral as Australia’s Best Brewery. Back in July, Feral was awarded top honours at the Perth Royal Beer Show Awards for WA’s Best Brewery and the Nation’s Best Commercial Brewery.

Perth Local is now on-tap at select venues around Perth with a wider draught release, 330ml bottles and 375ml cans available from November.