France tops wine World Cup table

29 June, 2018 by Andy Young

Wine Australia has compiled a table of each country competing at the FIFA World Cup in Russia, showing where each nation ranks in still wine consumption.

The 32 countries competing consumed 1.2 billion cases of wine in 2017, accounting for half the world’s still wine consumption. However, one of the world’s biggest still wine consumers, Italy, did not qualify for the World Cup, nor did the world’s largest wine market the United States of America.

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Among the World Cup competitors, France is the biggest still wine market ahead of fierce on-field rival Germany. Australia makes the top ten, ranked seventh.

In terms of still wine per capita consumption, Portugal tops the list with 38.6 litres in 2017 and consumption is on the rise, showing perhaps that the Portuguese like to celebrate Ronaldo’s on-field feats with a glass of wine. The French take second spot with 33.5 litres per capita, but consumption is falling. Australia once again makes the top ten, ranked sixth with 20.6 litres per capita.

The fastest growing still wine market among the World Cup competitors is Egypt, which grew 33 per cent in 2017, albeit off a very small base. Runner-up in the growth stakes is Morocco with growth of 19 per cent and off a bigger base than Egypt. Reflecting the maturity of the market, Australia was ranked 17th in market growth.

The fastest declining market was Saudi Arabia, down eight per cent off a very small base. Belgium took second-spot with a decline of three per cent.

Still wine consumption 2017 by World Cup competitor group

000 9L cases

Litres Per Capita

2017

Change in 2017

2017

Change in 2017

Group A
Russia     65,360

5%

4.1

5%

Uruguay      7,046

-2%

18.9

-2%

Egypt         528

33%

0.1

31%

Saudi Arabia           46

-8%

0.01

-9%

Group B
Spain     74,800

0.3%

13.8

0%

Portugal     46,432

3%

38.6

3%

Morocco      4,238

19%

1.1

18%

Iran

 N/A

 N/A

 N/A

 N/A

Group C
France   250,056

-1%

33.5

-2%

Australia     53,155

1%

20.6

-1%

Denmark     16,847

-1%

27.0

-2%

Peru      4,641

-2%

1.3

-3%

Group D
Argentina   100,029

-2%

20.4

-3%

Croatia      7,180

3%

14.5

3%

Iceland         350

2%

9.7

1%

Nigeria

 N/A

 N/A

 N/A

 N/A

Group E
Brazil     32,396

9%

1.4

8%

Switzerland     28,964

-1%

31.6

-2%

Serbia     13,990

1%

17.7

1%

Costa Rica      1,107

2%

2.0

1%

Group F
Germany   224,860

-0.1%

25.1

0%

Sweden     19,668

-1%

17.8

-2%

Mexico      7,306

3%

0.5

2%

South Korea      3,550

2%

0.6

2%

Group G
England   114,330

-3%

15.9

-3%

Belgium     23,181

-3%

19.0

-3%

Tunisia      2,075

5%

1.7

4%

Panama         499

1%

1.2

-1%

Group H
Japan     34,730

-2%

2.5

-2%

Poland     12,225

4%

2.9

4%

Colombia      2,007

8%

0.4

7%

Senegal         747

8%

0.4

5%

Source: IWSR