IBA signs up to ABAC

04 September, 2019 by Andy Young

Independent Brands Australia (IBA) has announced it has become a signatory to the Alcohol Beverages Responsible Alcohol Marketing Code (ABAC).

The ABAC management committee has welcomed the move, saying involvement of Independent Brands Australia, as a large retail banner group in Australia, is very much welcomed.

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“IBA already participates in ABAC by pre-vetting many of its advertisements and by cooperating and complying with adjudication decisions of the ABAC Panel,” said ABAC’s Independent Chair Harry Jenkins AO.

“In becoming a signatory, IBA will abide by the ABAC Responsible Alcohol Marketing Code, commit funding toward the scheme and will participate in the service for checking of proposed advertisements or packaging of products.”

IBA joins a large number of alcohol marketers (representing 95 per cent of alcohol producer and 64 per cent of alcohol retailer advertising media spend in Australia), that have committed to the objectives of the Code to ensure that alcohol advertising does not encourage irresponsible or unsafe consumption or consumption by under 18s.

The Independent Brands Australia banner group supports over 2700 stores across leading independent retail brands such as Cellarbrations, The BottleO, IGA Liquor, Duncans, Thirsty Camel, Big Bargain and Porters.