Kollaras launches new wine range

06 March, 2019 by Andy Young

Kollaras & Co are looking to bring something new and exciting to the wine category, with the launch of Mo-Town, a new range of wines, which throws out the rule book and “steps left of centre”.

Mo-Town is described as being a fun, funky and unconventional wine range, and according to Marketing Manager, Georgia Kollaras, research suggests that the wine appeals to younger, legal-age drinkers.

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“While it’s a far cry from a stuffy, serious wine, this range perfectly balances the quirky and fun, whilst being crafted with passion, using only first-class ingredients,” Kollaras told TheShout.

“It appeals to those who are embracing new trends, while also looking for top-notch quality and exceptional value.”

The range comprises a Pinot Noir and a Shiraz, which are two of the top three growth-driving varietals in Australia at the moment. Kollaras said that as well as featuring varietals that are in growth, the range is exclusive to independents, is produced in two world-class wine regions and presents retailers with the potential to earn above industry standard margin.

“We wanted to create a product that stood out on its own without the need for an introduction,” she said.

“I genuinely believe that once retailers crack open a bottle and try it for themselves, they won’t need any help. At just $15 a bottle, it represents exceptional value. The response we’ve had already is overwhelming. It’s truly a proud moment for us all.”

The launch of Mo-Town is just one of several projects that the company has on the horizon for the calendar, with Kollaras saying, “We view innovation as the change that unlocks value.”

She added: “We aim to build on the momentum we created through 2018 with award winning successes, exactly like St Augustus, which won 15 medals last year. We are very confident about our growth prospects in the year ahead.”