Last chance to vote on new Crafters Union bottle design

26 April, 2019 by Andy Young

Crafters Union, the wine brand renowned for creating wrapped bottles and innovative can designs is collaborating with fashion label Ginger & Smart to launch a limited edition Sauvignon Blanc wine and label.

The collaboration has seen Ginger & Smart offer up three label designs, which are open to the trade and consumers to vote on. The most popular designs will then be used on bottles and cans for the Marlborough Sauvignon Blanc, which will hit the shelves in October.

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Samantha Benney, Marketing Manager for Crafters Union said: “We’re delighted to work with Ginger & Smart on this collaboration. As one of the most established fashion labels in Australia, they continue to lead with unique and captivating designs, making them the perfect strategic partner for Crafters Union.

“There is undoubtedly a lot of synergy between both brands and we look forward to seeing their creation come to life on our Sauvignon Blanc bottles and cans.”

Alexandra & Genevieve Smart, Co-Founders of Ginger & Smart, added: “We are excited to be collaborating with Crafters Union – a brand that shares our approach towards innovation and creativity with stand-out packaging. The worlds of wine and fashion design have a lot in common. Whether it’s a beautiful dress or a bottle of premium wine, both have the unique ability to tell a story through texture, colour, structure and complexity.

“For this collaboration, we have drawn inspiration from the elegance and intensity of Crafters Union Sauvignon Blanc, as well as the Marlborough wine region.”

Anyone who votes will also be entered into a prize draw to win a collection of designer wines from Crafters Union and a Ginger & Smart wardrobe to the value of $1500. The winner will also be one of the first in Australia to enjoy the limited-edition Crafters Union x Ginger & Smart Sauvignon Blanc.

The competition runs until April 30 and the designs can be seen on the Crafters Union website.