Lion to release Kosciuszko in cans
Lion have announced that its popular craft beer Kosciuszko will be available in 355ml cans across Australia by the end of this month.
Following the recent rise in popularity for craft beer in cans, Lion’s General Manager, Craft, Gordon Treanor, said it was a “no-brainer” to make the new packaging move for Kosciuszko.
“We saw an opportunity to give drinkers another way to enjoy Kosciuszko Pale Ale, especially given the huge demand for the beer in its existing formats,” he said.
“Kosciuszko has grown by over 20 per cent in the last 12 months, with 84 per cent growth in pack in New South Wales alone.
“It is really exciting to see the brand go from strength to strength, as we expand its footprint across the nation with our cans and stubbies available to retailers nation-wide.”
Kosciuszko was founded in 2009 by Dr Chuck Hahn at the Kosciuszko microbrewery at Banjo Patterson’s Inn in Jindabyne, and the move cans come after the beer was revealed as a naming sponsor at the Everest Race Day at Royal Randwick in October.
The cans will be available in singles, six-pack and full case formats, to on- and off-premises, with a $25.99 RRP for a six-pack and $77.99 for a case.