Maximising premium sales opportunities

25 October, 2019 by The Shout Team

With the inaugural Liquor Retail Summit only four days away, there is sure to be a great deal of excitement among retailers and suppliers alike, with so much on offer throughout the day.

One of the major highlights of the Summit, which is being held in collaboration with the Drinks Innovation Summit, will be the Premiumisation Smart Selling Workshops. Reserved exclusively for retailer registrants only, the Workshops will consist of deep dives from a variety of industry experts into the key growth categories of premium wine and premium spirits.

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The Workshops will feature invaluable knowledge for retailers on new premium products, market insights, and, most importantly, key selling techniques to upsell customers in both of these growth categories.

The Premium Wine Smart Selling Workshop will see presentations from Travis Fuller, Global Fine Wine Director at Pernod Ricard Winemakers, and Kylie Farquhar, Sales Manager NSW & ACT for Treasury Wine Estates. Throughout this Workshop, these industry experts will be discussing a range of retail-focused topics, including how retailers can adopt unique selling strategies to maximise their sales across the crucial premium wine market.

Meanwhile, the highly anticipated Premium Spirits Smart Selling Workshop will feature an impressive panel of industry experts, including:

  • Kate Bean, Head of Category Development at Diageo Australia;
  • James Buntin, Prestige Whisky Ambassador at William Grant & Sons;
  • Oliver Dickson, Head of Marketing ANZ at William Grant & Sons; and
  • Tanya Farrell, Category Development Manager at Diageo Australia.

These undisputed experts of the industry will be providing retailers with a comprehensive outlook on the premium spirits category, with key insights on the latest market trends affecting this important growth category.

The Premiumisation Smart Selling Workshops are just one of a number of key highlights for next week’s Summit which also includes a Trade Expo Room featuring the latest product offerings from around 30 beverage and services suppliers as well as the Small Business Digital Champions Hub.

For more details about the Liquor Retail Summit, visit the Retail Drinks website today. You can also head to the Drinks Innovation Summit website for more on the extensive program on offer there.