McWilliam’s appoints European distributor

21 March, 2018 by Andy Young

The McWilliam’s Wine Group has announced that it has appointed Hallgarten & Novum Wines to represent its wine portfolio across Europe.

The deal means that Hallgarten & Novum will distribute the McWilliam’s portfolio of table and fortified wines as well as the Mount Pleasant collections across the European markets in both the on- and off-premise.

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General Manager APAC & EMEA for McWilliam’s Wines Group Garrick Harvison said: “During an extensive search we were very impressed by Hallgarten & Novum’s experience in many different European markets, and equally by their know-how with Australian fine wines.

“We needed to find a skilled distributor who could articulate the provenance of our brands and the elegant wine styles the McWilliam’s family has been perfecting for over 140 years – no mean feat. We are sure we have found the right partner.

“Our wines continue to delight consumers with their distinctly cooler climate styles from some of Australia’s most exciting new wine regions. This, along with our winemaking team’s continuous striving to uphold the McWilliam’s family’s aim of delivering food friendly, elegant and expressive wines, makes for an exciting prospect for the European market,” he said.

Hallgarten & Novum’s Managing Director, Andrew Bewes, also welcomed the deal and said he was excited about the opportunity to grow McWilliam’s across Europe.

“We are delighted at this partnership,” Bewes said. “McWilliam’s is exactly the kind of wine partner we look to work with: family-owned and quality-driven, whose provenance and innovation is evident in a stunning line-up of wines.

“We already have an established and exciting international portfolio and look forward to developing McWilliam’s sales across Scandinavia and Continental Europe.”