McWilliam’s launches new wine range

11 September, 2019 by Andy Young

McWilliam’s Wine Group has launched a new range of wines with Stolen Colt being called “a celebration of the tenacious spirit of founder Samuel McWilliam”.

The Stolen Colt range, which consists of a Shiraz and Cabernet Sauvignon carries a $15.99 RRP, so sits in the high growth $12.00 to $15.99 red wine segment which is growing faster than the total red wine category at +14.6 per cent.

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Speaking about the range, Jim Chatto, McWilliam’s Wines Group Chief Winemaker, said: “As a wine company, we are constantly striving to innovate, tapping into the consumer’s evolving palate and being at the forefront of wine trends.

“As more, younger males become involved and interested in wine, they tend to gravitate towards bolder, full-flavoured reds, like Shiraz and Cabernet Sauvignon, that are a delicious match to a big juicy steak or a gourmet beef burger. Additionally, consumers across the board are looking for authenticity and transparency from brands and products.

“With a rich 140-year-old history, McWilliam’s is an Australian family-owned wine company that has a wealth of true and inspiring stories to share. These tales have shaped our Storytelling range as well as the rest of our portfolio of premium yet accessible wines.”

Designed with the latest consumer and packaging trends in mind, the Stolen Colt label features bold colours, matched with striking closures on a premium reverse tapered bottle to stand-out on shelf. The wine is targeted towards male millennial consumers who have a strong appetite for experimentation and seek out flavoursome easy-drinking red wines, with food or on their own.

The new wines follow in the footsteps of four successful Storytelling ranges currently in market for McWilliam’s: On The Grapevine (Endeavour Drinks Group), Off The Press (Coles Liquor Group), Winemakers Cut (Metcash) and Hazy Days (Select Independents).