Naked Grouse whisky launches in Australia
Naked Grouse, a blended malt from The Edrington Group, is coming to Australia and will be available nationally through Spirits Platform.
The Naked Grouse blended malt has been made from a selection of Edrington’s single malt labels including The Macallan, Highland Park, Glenturret and Glenrothes. The whisky is then matured in first-fill Oloroso Sherry casks for at least six months, before going through a final chill filtering before being bottled.
The first-fill casks have never held whisky before and it is from these ‘naked’ casks that the Naked Grouse gets its name. In a statement about the whisky Spirits Platform said: “Naked Grouse is not about age statements, but a skilled approach and respect for the liquid. The ageing process, along with a blend of single malts results in a rich and fruity whisky with a soft spice finish.”
Elaine Miller, Naked Grouse global marketing manager, added: “The transition from a blended scotch to a malt is being made in response to increasing popularity of single malts and demand from bartenders for an accessible whisky with ‘distinctive flavour’.
“Malt whisky continues to rise in popularity with consumers and, by changing our liquid, we can use the individuality and character of single malts and create a whisky which stands out from the crowd.
“Consumers and bartenders are looking for something more unique, which is why we wanted evolve and create a disruptive brand which would appeal to both the on and off-trade. We want to challenge the traditional stereotypes of whisky and appeal more to a younger consumer, so we don’t want to focus on the technical side of the process. Ultimately, it tastes great and that’s what matters.”
The 40 per cent ABV Naked Grouse is available in 700ml bottles through Spirits Platform with a $55 RRP.