National Cider Day to put Australian cider in the spotlight
This Saturday, 13 March is Australian Cider Day which has been established by Cider Australia to celebrate Australian craft cider and highlight the product origin and authenticity of Australian cider.
Cider Australia President Warwick Billings said over the last year consumers have focused more on authenticity and locality of products and ingredients they understand and trust.
“Cider made with 100 per cent Australian grown fruit continues to outperform the rest of the category”, said Billings.
“Cider Australia launched its 100 per cent Australian Grown trust mark to help consumers identify and buy local products, and it is now displayed on hundreds of ciders across Australia helping them to buy local.
“With the apple harvest upon us and cider makers beginning to press and ferment thousands of bins of fruit across Australia, Australian Cider Day is the perfect opportunity to salute 100% Australian craft cider.”
Cider producers will mark this day by organising cider events, tastings and other fun festivities with events published on Cider Australia’s website as they are announced.
Everyone is encouraged to share news and photos about Australian Cider Day events with the hashtag #drinkaustraliancider to ensure the country’s cider cheer is spread far and wide.