New rosé to help prevent plastic pollution

24 April, 2019 by Andy Young

A new rosé wine from Saint-Tropez in Provence in now available in Australia and aims to help raise awareness of ocean plastic and prevent it from entering the ocean.

Le Rosé Bleu was created by Vincent Lelard after he was inspired by the film, A Plastic Ocean, which is distributed by not-for-profit organisation Plastic Oceans International. The film aims to have people rethink single use plastic and donations linked to the sale of every bottle of Le Rosé Bleu will go towards Plastic Oceans’ ‘Rethink. Refill’ campaign.

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Julie Andersen, Global Executive Director, for Plastic Oceans International says: “It’s a big problem but one that can be solved with not only big solutions, but small ones also. That’s exactly why we’ve created the Rethink. Refill. program.

“We are very grateful for Le Rosé Bleu for supporting our efforts and taking action to become part of the solution. By helping us to empower others to reduce their reliance on single use plastic, they are a shining example of social enterprise at its best.”

Le Rosé Bleu comes in two varietals: Cuvée Or which is described as “an elegant, fruity and generous expression of the best soils in the region, made from Grenache and Cinsault”. The wine has a very pale pink hue and “an intense nose of exotic fruits like grapefruit and mango. The mouth is structured, long and full, with aromas of citrus fruits. The final is refreshing”.

The Cuvée Argent is made from Grenache and Rolle and is described as “a fresh wine, easy to drink at any occasion. It displays a light robe with bright reflections, whilst the nose reveals aromas of strawberries”.

Both cuvées, Argent ($29.90) and Or ($39.90), will soon be found in venues and independent bottle shops around Australia.

Peter Scudamore-Smith MW, said of the wine: “I can do good and drink good at the same time with this superb Côtes de Provence. It has wonderful aromas, a beautiful pale colour, light and fruity – the perfect all-rounder for rosé connoisseurs.”

The owner of the award-winning The Fish House at Burleigh Heads, Ronnie Tarabay added: “As a waterfront fine-dining venue with an emphasis on the ocean and its produce, Le Rosé Bleu has our absolute support. We know that change starts with awareness, and this incites people to question and modify their behaviour.

“We’re delighted to serve our guests this excellent wine. It’s not every day you can combine passion and purpose so we think this is a great initiative. We hope it will make people realise that without healthy oceans our food, lifestyle and tourism industry will be deeply affected.”