New rum brand set to launch in Australia

23 October, 2019 by Andy Young

UK rum, Dead Man’s Fingers is bringing it unique and unconventional style to Australia and is set to launch in both the on- and off-premise later this month.

The Dead Man’s Fingers brand is part of Halewood Australia; a subsidiary of Halewood Wine and Spirits International, the UK’s leading independent wine and spirits manufacturer and distributor.

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Dead Man’s Fingers itself was originally created in Cornwall and was born from a passion for food and flavours, featuring the slightly sweeter characteristics of orange, in contrast to more mainstream citrus notes of lemon and lime.

Referencing the unconventional nature of the brand and its offering, Lawrence Williamson, Managing Director at Halewood Australia, says: “Dead Man’s Fingers is on a mission to break free from the stereotypes and conventions usually associated with rum. This means no pirates, no parrots, and no palm trees. We’re passionate about doing things differently and we believe Australia is ready to come along for the ride.”

Dead Man’s Fingers will launch in Australian with its original Spiced Rum at the end of October, with two additional flavours in Dead Man’s Fingers Coconut Rum and Dead Man’s Fingers Coffee Rum to follow in November.

Versatile and perfect for mixing in simple cocktails as well as more complex drinks; Dead Man’s Fingers original Spiced Rum is described as “a two year old Caribbean base rum with Cornish soul”, in terms of tasting notes, the rum features “distinct flavours like saffron cake, Pedro Ximenez ice cream, creamy caramel, vanilla, cinnamon, nutmeg and the brand’s signature subtle sweet undertones of orange”.

Dead Man’s Fingers Spiced Rum is available from the end of October in Liquorland, First Choice Liquor, Vintage Cellars, and select independent off and on trade accounts across the nation at the RRP of $48.99 with a 40 per cent ABV.