Nip of Courage establishes wholesale business

16 November, 2020 by Andy Young

For over seven years Nip of Courage has been the national distributor of a wide range of Australian craft spirit producers, and now the team is moving to the next level with the creation of Nip of Courage Wholesale.

The new business will provide the warehousing and logistics for a wide range of Australian craft spirits, by establishing a one stop shop for trade and retail customers to support local distilleries.

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Founder Kathleen Davies said she hoped the new service will be a driving force in improving the market share for Australian distillers, which is currently sitting as less than one per cent.

“Australians are gradually gaining a greater ‘Buy Local’ mentality when it comes to produce, wine and beer,” Davies said.

“Nip of Courage Wholesale aims to foster these same attitudes in the world of Aussie craft spirits, making it easier than ever to support Australian brands.”

Nip of Courage Wholesale will be an extension of Nip of Courage’s existing distributor operations and will help in overcoming a number of industry challenges. The service will provide national warehousing and logistics, giving the trade greater access to regional brands and distilleries.

The formation of partnerships with a large number of Australian brands, distillers and distributors will also create a greater buying power among Australian distilleries. This will allow distilleries to gain access to necessary equipment for a much lower price. Drop shipping solutions will also be made possible for online retailers who promote Australian craft spirits.

Nip of Courage Wholesale will provide one location for fulfillment, instead of requiring these retailers to cover shipping costs from around the country.

The online wholesale portal will be launched officially in early 2021, streamlining the ordering process for trade customers such as bars, bottle shops, restaurants and more. Trade customers will have access to hundreds of lines all in the one place.

A direct-to-public retail site will also be launched with a ‘Support Local’ strategy, making it easier for Australian shoppers to support local distilleries and brands.

Nip of Courage is now accepting expressions of interest for wholesale partners including distributors, distilleries and brands.