Coles red-faced over beer price glitch

16 November, 2011 by

By James Atkinson

Supermarket Coles is consoling angry customers after two beer lines were inadvertently listed with the wrong price on its Coles Online website.

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Shoppers were quick to snap up the bargain buys, which included cartons of James Squire Golden Ale for $15.99 and Coopers Sparkling Ale for $14.99.

But their elation was short-lived, with the retailer soon realising its error and informing them it would not supply the lines at the incorrect prices.

"This was a genuine and obvious mistake," the retailer said in a statement.

"We're offering affected customers a $15 Coles Online credit in recognition of any inconvenience they may have suffered."

"We believe we've acted appropriately under the circumstances."