Patrón Tequila pays it forward with a $25,000 craftmanship grant

09 October, 2020 by Andy Young

Patrón Tequila has launched Patrón 60 Hands – Pay It Forward grant to give back to grassroots and community craftspeople through a $25,000 grant to help them continue their craft.

Open to creators and innovators in the design, fashion and hospitality industries Patrón 60 Hands is about honouring and nurturing talented craftspeople, and helping them hone their abilities. To apply for the grant, makers are asked to submit a short video explaining what craftsmanship means to them, and how the $25,000 grant would help them support their craft.


Stephanie Sarantakos, Patrón Tequila Australia’s Brand Manager said: “The craftsmanship that goes into the making of a handmade item is incredible.

“Patrón itself is a refined handcrafted spirit, so there is a great synergy between the craftsmanship of our tequila and these makers, and we want to nurture these talented craftspeople through Patrón 60 Hands. We’re looking forward to seeing entries from far and wide across Australia.”

With Patrón translating to ‘boss’, the six judges helping to recognise these makers are bosses in their own fields and will offer invaluable insight into each of their crafts and industries.

These judges consist of design and architecture connoisseur and comedian Tim Ross, Camilla Freeman-Topper and Marc Freeman, founders of renowned Australian fashion brand CAMILLA AND MARC, Phil Wood, Pt. Leo Estate’s celebrated Culinary Director, who is known for his award-winning cuisine and use of local produce, architects Ingrid Richards and Adrian Spence of award-winning Brisbane firm Richards & Spence and the architects behind The Calile Hotel, founder and creative director of White Story, Fiona Myer, industrial designer and founder of international surfboard brand Haydenshapes, Hayden Cox, and ceramicist and Artichoke magazine editor Cassie Hansen.

“When we have been so often separated from each other this year, finding time to reward and encourage the craftspeople who nurture the soul with the skill of their hands has never been more important,” said Phil Wood, Pt. Leo Estate’s Culinary Director, about the Patrón 60 Hands – Pay It Forward campaign.

Craftspeople who wish to apply for the Patrón 60 Hands grant are invited to submit an application via the Patrón Australia website. Applications are open now, and close at midnight on Friday 23 October (AEST).