Pubs score a Superbowl touchdown
By Andy Young
Superbowl 50 took place on Monday morning Australia-time and provided a huge Monday boost for a number of Fox Sports Venues who showed the game.
Ben Campbell, head of commercial with Fox Sports Venues said the Superbowl and similar global sporting events afford pubs and clubs a perfect opportunity to have a bit of fun and also to bring in revenue of days that would otherwise be quiet.
“It’s great to see venues around the country doing so well driving customers into the On-premise for big worldwide events such as the Superbowl," Campbell told TheShout.
"These events are the perfect occasion for venues to have some fun with different food and beverage offerings but more importantly, get the tills ringing on what are traditionally quiet trading periods.”
The match itself saw Peyton Manning's Denver Broncos score an upset 24-10 win over the Carolina Panthers at the Levi's Stadium in San Francisco.
Many venues have experienced a steady growth of interest in US sports, which has been boosted recently by NRL superstar Jarryd Hayne breaking into the San Francisco 49ers team.
The Newmarket Hotel's manager Michael Selia told TheShout that the game was shown on the venue's new outdoor LED screen and they they enjoyed a good Monday's trading.
"Superbowl day was a great one for The Newmarket Hotel," Selia said.
"We had an awesome mixed crowd of locals and American expats. We were surprised at how many families turned up on our doorstep at 8am."
The Newmarket also brought in caterers to help give the venue a genuine American vibe.
"To celebrate we flew up Blue Bonnet from Melbourne and put on an All American BBQ," Selia added.
"We served up brisket, pulled pork shoulder ribs, corn on the cob and hot dogs. Buckets of Budweiser were a popular choice for our patrons who were keen to kick the day off.
"All in all a good day for Monday trading."