Red Rooster to trial alcohol delivery

24 October, 2018 by Andy Young

Well-known Australian chicken restaurant chain, Red Rooster, has revealed plans to start an alcohol delivery trial through selected Victorian restaurants.

Available initially through six restaurants some of the products on offer include Carlton Draught, James Squire One Fifty Lashes and Chandon Non Vintage Brut. There are also a number of RTDs and wines available to customers, with Red Rooster saying the drinks “represent the perfect pairings for Red Rooster’s roast chicken menu.”

Advertisement

Speaking about the trial, Red Rooster’s CEO, Nick Keenan said that there will be strict conditions surrounding the delivery of alcohol and that it would only be available if customers also order food.

“Red Rooster is looking to be relevant and contemporary for its customers; we are looking to diversify our business offering and are therefore conducting this trial through selected stores in Victoria only,” Keenan said.

“We chose Victoria because it’s a dynamic and forward -thinking foodie state and we think it is the perfect place for this trial to happen.

“This trial is in a strictly controlled environment, in fact, there are very strict guidelines for the whole process.  Every crew member has undertaken RSA training, there are strict limits on alcohol that can be ordered and alcohol can only be ordered with food and through delivery not in restaurant. You will not be able to order only alcohol through our channels.

“All crew have done RSA training and alcohol will not be handed over under any circumstances until ID has been cited and it is confirmed that the person receiving is over 18.”

Customers will be able to use the service through the Redrooster.com.au website, as well as when ordering through Deliveroo, Menulog and UberEats.

Keenan said that the move is not about Red Rooster becoming an alcohol delivery channel, “we are a food business offering choice to our customers.

He added: “Keep in mind that this is still a trial and depending on results between now and the end of the year this will impact if, how, where and when it will be rolled out. At this stage it’s too early to know exactly what kind of rollout it will be. But it will be subject to strict conditions and what is best for the customers.”