Rekorderlig launches Blush Rosé for summer
The forecast is for a pink summer and Rekorderlig is the latest brand riding the pink wave as it launches Blush Rosé, its new cider in time for summer.
The fruit infusion from the famous Swedish label is its latest addition to Rekorderlig’s flavoured cider range, featuring features flavours of red berries and a dash of sweet peach, while providing a dry finish normally associated with a classic rosé wine.
The Blush Rosé was created for Australian palates and Brand Manager Elle Lewis says that this kind of development shows how Rekorderlig is leading the way in a normally traditional category.
“We’re excited for the launch of Rekorderlig Blush Rosé across Australia. It has been developed as an extension of the already hugely popular and refreshing Rekorderlig cider portfolio,” Lewis said.
“Consumption of rosé drinks is a continuing trend amongst both male and female adults and we are confident Blush Rosé will be popular this summer.”
Rekorderlig said that its research of Australian consumers showed that cider consumption is greater amongst rosé drinkers than the general population, with 58 per cent of adults aged 18-49 years who drink cider monthly also drinking rosé.
“The inspiration for our Blush Rosé comes from Australia’s love for pale rosé wines; it will give conscious consumers an alternative option this summer thanks to its lower sugar, which has been the driving force in our point of difference, containing only 119 calories a bottle,” Lewis added.
The Rekorderlig Blush Rosé will be available in 4x330ml pack and the whole Rekorderlig portfolio is distributed by Coca-Coca Amatil in Australia.