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The Kraken enters the RTD category

Australia is the first market globally to launch The Kraken RTD which will be available in two flavours.
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Expert on China’s ‘New Retail’ to deliver keynote at Drinks Innovation Summit
Total alcohol consumption remains at 50-year lows
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Wine most popular drink, but beer is still the volume king
Proportion of Australians drinking declines
VIDEO: ALIA ‘still the most sought after industry awards’
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ABA welcomes Australia’s reduction in alcohol consumption
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