Sailor Jerry launches new Savage Apple

06 March, 2020 by Andy Young

Sailor Jerry has launched its first spirit innovation in almost 20 years with the release of Sailor Jerry Savage Apple.

The new rum is best served chilled and while keeping Sailor Jerry traditional notes of vanilla and cinnamon this also adds “a bold, in-your-face flavour of fresh, lively apple”.

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Sailor Jerry Brand Ambassador Gravy Thomas said: “We’re proud to be honouring our founding father Norman ‘Sailor Jerry’ Collins and his unapologetic, savage attitude with our first spirit innovation in 19-years.

“Savage Apple is high in quality, savage in nature and was certainly worth the wait.”

Collins was a navy veteran who set up a legendary tattoo parlour in Honolulu around the time of World War II. He built a reputation for being creative with his tattoos and William Grant & Sons, who own the brand, said both the liquid and the bottle design “honours Collins and his creative works” with a tiger flash marking the bottle wrap.

Sailor Jerry Savage Apple is available now in bars and in all good bottle shops from June 2020, with a $52 RRP.