Sapporo Black launches in Australia

18 March, 2020 by Andy Young

Sapporo Black is launching in Australia this month; described as a bold yet smooth dark lager, this beer will be available in the traditional Sapporo 650ml can.

Sapporo Black is brewed using roasted dark malts, which give the beer coffee and chocolate notes and it is being imported and distributed in Australia by Coopers Premium Beverages.

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Brand Manager Andrew Brooks said: “Sapporo is recognised world-wide for the quality of its brewing and its lager is regarded as an exemplar Japanese beer,” Mr Brooks said.

“Sapporo Black is designed to challenge consumers’ perspective of Japanese beer styles while diversifying the portfolio and reaching a broader audience.

“It is bold and flavourful, yet smooth and crisp in the classic Sapporo fashion, with a refined hop bitterness complemented by sweet round fullness.

“It pairs well with hearty and spicy dishes such as traditional Asian, Cajun and Latin cuisines. It also works well with crème brulee or stands by itself at barbeques, parties and celebrations.”

The five per cent ABV beer will be available from most retailers for around $8 per 650ml can.