Seppeltsfield adopts microchip technology to protect new wines

19 June, 2019 by Andy Young

Seppeltsfield Barossa and partnered with brand protection and retail engagement specialist, YPB Group Limited to launch a revolutionary microchip solution to guarantee wine authenticity.

NFC Vintail is a technology developed by YPB Group, and sees a microchip with rolling code technology embedded onto every bottle of Seppeltsfield’s new Grounds range of wines. Rolling code means that it is unable to be copied and when it is coupled with YPB’s Connect platform Seppeltsfield wine drinkers can be assured that their purchase is authentic.

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Warren Randall, Executive Chairman, Seppeltsfield Barossa, explains: “While we are expanding our luxury wine collection globally, it is very important we are at the forefront of innovation, so we are taking a proactive approach and investing in technology to ensure wine authenticity.”

The individually coded Vintails are interactive via smartphone ‘tap and go’ with the technology launched by physically tapping your smartphone to the NFC Vintail.

YPB’s NFC Vintail technology applied to Seppeltsfield’s releases can determine if the product has been opened, to identify possible prior tampering. It also provides users with an immersive 360-degree experience including detailed wine provenance information, as well as a tour of the internationally-renowned Seppeltsfield Barossa Village and surrounding vineyards.

YPB Group Australian CEO John Houston said Vintail technology was an Australian first for the wine industry. “I congratulate Seppeltsfield Barossa on its proactive approach and willingness to explore and adopt new technology. The collaboration between the two companies to further develop Vintail and the Connect platform will have a major impact on consumers who will now be able to confirm wine authenticity.

“Vintail can be adapted to any product and will greatly assist in countering the lucrative billion-dollar, luxury global counterfeit industry. YPB Group looks forward to further developing our authenticity and consumer engagement technologies for other international exporters,” Houston said.

The new Grounds range of wines which will feature the Vintail comprises two 2017 Shiraz wines, The Westing and The Northing.

Speaking about the new permanent additions to the portfolio, Seppeltsfield said: “The ‘Grounds’ range has been inspired by a study of the Barossa’s iconic red wine varietal, and the various vineyards where our fruit is farmed. As our interpretation of Barossa ‘terroir’ we look to apply a beguiling simplicity for what in European terms is often a complicated and complex idea of the relationship between geography, geology, climate, history and anthropology.

“It is our introduction to ‘detail’ and a more specific location and ‘terroir’ reference for our wines, a true expression of the ‘western’ and ‘northern’ grounds, carefully selected across single vineyard sites.”

The wines have a $55 RRP and are available through Seppeltsfield.