Pre-batched premium cocktails at Palace Cinemas
By Stefanie Collins, editor b&c
Melbourne bar scene stalwart The Everleigh is taking its pre-batched cocktails to the mainstream, announcing a partnership with Palace Cinemas.
While Palace cinemas have been licensed for a number of years, from 17 June Melbourne cinema goers will be able to sip on one of the ‘Famous Four’ bottled cocktail range.
The ‘Famous Four’ is of course a classic selection of drinks including a Manhattan, a Negroni, a Martini and an Old Fashioned.
While pre-batched or bottled cocktails have been kicking around on the bar scene for a while – think White Lyan in London and Please Don’t Tell in New York to name just two heavy hitters repping the trend – the concept remains fairly unknown among mainstream Australian drinkers.
Each of the single-serve cocktails is mixed to the exacting standards of the team at The Everleigh bar, recreating the experience of a premium serve in a location that isn’t normally associated with high class bar service.
To get customers into the swing of ordering cocktails, the bar and Palace are encouraging customers to head to The Everleigh between 13-17 June and order one of the ‘Famous Four’ cocktails to receive a Palace Cinemas movie ticket with the drink.