Smirnoff launches low-calorie, low-ABV spirit-based drink

13 September, 2019 by Andy Young

Diageo has launched Smirnoff Infusions, a low-calorie, low-ABV spirit-based drink infused with natural botanicals and designed for mixing with soda.

Smirnoff Infusions come in two flavours: Cucumber, Lime & Mint and Passionfruit & Lime. The drink has less than 40 calories per 30ml serving, which is around 60 per cent less than a standard 150ml glass of white wine.

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The suggested serve is 30ml of Smirnoff Infusions, mixed with 90ml soda water, accompanied with a fresh garnish of either a cucumber ribbon, lime and mint, or half a passionfruit and lime wedge.

Linda Wellington, Marketing Manager at Smirnoff said: “Over the past two years we’ve seen an incredible demand for a lighter drink that doesn’t scrimp on flavour or taste, and it’s with our new Infusions range that we finally can give Australia what they’re looking for.

“A testament to our drive for both innovation and discovery, the lighter and more low-calorie offering is a simple way for Australians to enjoy a more interesting drink. It’s the perfect accompaniment to a balanced lifestyle or daytime occasion – we can’t wait for people to try it.”

To celebrate the official launch, Smirnoff Infusions is partnering with the Watsons Bay Hotel from 18 September to 27 October, where guests will be able to enjoy the new drink in cocktails at a Smirnoff Infusions bar.

The 700ml bottle retails for $33 and is available now at all good liquor stores nationwide.