Smirnoff Pure launches Orange & Mango
By Deborah Jackson, Editor, National Liquor News
Smirnoff Pure, the all-natural vodka and soda premix range has launched its latest flavour, Orange & Mango.
A re-invention of a classic, the new fresh taste of pure orange and mango is sure to be a hit this summer.
The Smirnoff Pure range is made from a liquid that combines vodka with natural ingredients and zero preservatives or artificial ingredients for a light, refreshing taste perfect for those casual and relaxed occasions.
Appealing to a new generation of consumers who want drinks that are lower in sugar than traditional premix products, it’s the ideal choice for those looking for all natural products that don’t compromise on taste.
Other flavours in the range include Classic Lime & Soda; Ginger, Lime & Soda; Cranberry, Apple & Soda; and Passionfruit, Lime & Soda.
Each 300ml bottle contains 1.1 standard drinks and 4.5 per cent ABV. Calorie content ranges from 120 to 140 depending on flavour. Individual flavours are sold in packs of four with a recommended retail price (RRP) of $17.99.
The launch of Smirnoff Pure Orange & Mango is complemented by the launch of a new 10-pack format featuring all five flavours with an RRP of $39.99.
The Smirnoff Pure range is available nationally from all major liquor retailers.