Solotel’s bid to get people back into pubs

06 November, 2020 by Andy Young

Solotel is making its move to encourage people back into pubs, bars and restaurants this festive season with a new marketing campaign.

Featuring famously awkward Christmas photos and hospitality’s latest must-have item, the QR code, the campaign will run across large-scale street posters throughout Sydney as well as an entire bus travelling through the inner west to the CBD.

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The creative for Solotel’s bars and restaurants sticks with the ‘All I want for Christmas’ theme, but features in-venue lifestyle imagery with tags including ‘All I want for Christmas is to stay out past Santa’ (Barangaroo House); ‘All I want for Christmas is a looooong lunch’ (Chiswick); ‘All I want for Christmas is dranks in the sun’ (North Bondi Fish); ‘All I want for Christmas is the whole thing’ (Chophouse); ‘All I want for Christmas is a cocktail or two’ (Opera Bar).

It is the first time that Solotel has incorporated both its pubs and restaurants into the one campaign, and the multi-channel brand campaign is supported with social media; email marketing and in-venue collateral.

Justine Baker, CEO of Solotel said: “We recognise it’s been a challenging year for our whole industry and we want to be at the forefront of bringing people back into venues and seeing people laugh and smile and connect again.

“It has been a lonely year for some and that’s made what we do as an industry even more important. We all deserve something special this Christmas – and hopefully this campaign helps deliver.”

The QR codes featured on the adverts direct people to a purpose-built online booking platform to make it easy to search and book tailored drink and dine Christmas offers at Solotel’s 25 venues.