Southern Comfort launches summer collaboration

14 January, 2019 by Andy Young

Southern Comfort has launched a summer collaboration with Australian lifestyle, Barney Cools, which will see a range of limited edition clothing available through on- and off-premise venues.

The partnership, which officially kicks off on February 2, will see a clothing line which includes three different hat designs, ‘Gator’ t-shirts and ‘party’ shirts available for promotional use with partnered customers.

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Southern Comfort will be offering on-premise exclusive Crawfish Hats and Party Shirts to leading influencers around Australia.

Speaking about the partnership, SouthTrade International’s James Johnstone said: “Just like Southern Comfort is the perfect blend of whiskey and spice, we’re blending Southern Comfort with the spice of a great Aussie brand. Our Barney Cools partnership allows us to bring the Spirit of New Orleans to the people of Australia through experiences and clothing that they already love.

“Barney Cools have taken the essences of Southern Comfort and New Orleans, becoming a cultural ambassador for Southern Comfort that the Australian market can recognise. We’ll be unveiling the range with a launch party at a surprise Sydney location on February 2 and eager to evolve the relationship with further products in 2019.”

The collaboration came about after Barney Cools recent trip to New Orleans where they experienced the unique culture on offer.

Co-Founder Barney Cools Nat Taubman said: “After our first trip to New Orleans recently, we had a eureka moment that we had to share with Aussies. The culture over there was so unique. It’s all about freedom of expression, inclusivity, southern hospitality and a never-ending good time. Southern Comfort embodies these qualities and its brand home is New Orleans, so it was perfect.”