SouthTrade adds to its whisky portfolio

04 March, 2019 by Andy Young

SouthTrade International has added three new whiskies to its portfolio by taking over the sales, marketing and distribution of the International Beverage Holdings Ltd brands across Australia.

Previously marketed by Proximo, the brands include the single malt Scotch whiskies Old Pulteney, Speyburn and anCnoc.

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International Beverage’s Regional Sales Director, Dorothy Duffy, said: “We are delighted to partner with SouthTrade International for our Single Malts business in Australia given their great expertise in the whisky category as well as history of building brands in the on trade through education, training and strong partnerships.

“Backed by Sazerac’s ambitious expansion plans, we felt SouthTrade was the perfect fit to move our brands forward in Australia. We would like to thank Proximo for their support and important work they achieved in introducing our brands to the market.”

Southtrade International Managing Director Ray Noble added: “We have a world class Bourbon portfolio from our Sazerac owners, and now we are extremely proud to add to this with a highly regarded and well-known collection of single malts.

“We have ambitious plans for whisky and the Old Pulteney, anCnoc and Speyburn brands will proudly sit alongside Sazerac Rye, Buffalo Trace, Pappy Van Winkle and E.H. Taylor in what we believe is one of the most credible and respected Whisk(e)y portfolios in the country.”

“We have established a strong reputation as brand builders in the spirits industry and want to work with credible, premium brands in the most important categories for bartenders.

“The addition of such great whiskies bolsters our desire to have a portfolio that represents the best of what the industry has to offer in dark spirits. We look forward to building long and sustainable growth for the International Beverage brands in Australia.”

Old Pulteney, Speyburn and AnCnoc will be available from all major wholesalers from March 2019.