Aussie Tipple Company offers premium pre-batched cocktails
By Andy Young
The Aussie Tipple Company is partnership of Australia’s finest craft distilleries and bartenders, that have come together to offer premium pre-batched cocktails for off-premise retailers.
As the cocktail at home culture grows along with the Australian craft spirits movement, the Aussie Tipple Company offers opportunities to deliver potentially complex cocktails in a simple way that helps consumers to support local producers.
The initial range has four cocktails, a White Rye Espresso Martini; a Rum Old Fashioned; a Negroni; and a Dry Martini. The range comes in two sizes, a 100ml, one serve that consumers can simply pour over ice, stir and drink, and a one litre size, which has 10 serves and can again be used in a social gathering or by some on-premise venues.
At present around 90 per cent of Australia’s craft distilleries are based in rural areas, which can make accessibility to, and for, people living in major cities difficult. The Aussie Tipple Company is looking to overcome those issues with this launch of pre-batched cocktails.
A provenance becomes more important to many consumers the Aussie Tipple Company cocktails offers a solution to people who want to discover Australian craft spirits. The drinks have also been created by Australian bartenders, so they are a perfect option for consumers who may be a little overawed by the prospect of buying multiple ingredients and mixing good quality cocktails at home.
The Aussie Tipple Companies are due to be ready for trade at the end of December/early January and will be available through Nip of Courage. The one-litre bottles have a $115 RRP, $120 for the Rum Old Fashioned, while the 100ml bottles have a $16 RRP, $20 for the Rum Old Fashioned.
For the first production run $1 will be donated from the sale of every 1 litre bottle to ‘Buy a Bale’ Buy a Bale are a charity organisation based in Brisbane, Australia, who strive to help struggling Farmers experiencing hardship due to circumstances out of their control.
Kathleen Davies, Sales and Marketing Manager with Nip of Courage, told TheShout: "We've chosen to align ourselves with this organisation as they are imperative to our economy.
"Farmer's not only provide the food on our table, but also provide the raw materials necessary to produce Australian Craft Spirits and an array of other locally made and owned products."