Drambuie to make Dreams an On-Premise Reality

09 August, 2010 by

By Elise Ferrari

Premium spirit brand Drambuie is giving Australians the opportunity to fulfil a dream and open their own bar.


In a recent survey, Drambuie found that three out of five Australians hold a secret desire to run their own bar, and have in turn launched a competition, The Premise.

Aspiring bar owners are asked to submit their ideas for an establishment, with the winning bar to be turned into a reality.

Drambuie spokesperson, Alison Sinclair, said they are looking for unique ideas that will commercially challenge the status quo.

“The Premise is all about recognising creativity and inspiration and giving the entrants the opportunity to channel their ambition and passion into creating a one of a kind bar,” Sinclair said.

Entries are open for the second round of the competition until August 13.

The winner will help run the bar over nine nights of trading over a three-week period beginning on October 8.