Glenfiddich searching for Australia’s most original business
By Andy Young
As Glenfiddich's new expression, 'The Original' makes its way onto shelves, the brand has launched a competition to find Australia's most original small to medium sized business.
'The Original Grant' is a competition organised by William Grant & Sons, which aims to reward a "pioneering spirit and drive to succeed". The competition is already open, with entries closing on 15 July.
To enter the contest participating businesses need to submit, in 63 words or less, a statement that answers the question: "What makes your business original?"
The entry will need to be posted to the Glenfiddich website by following the prompts, and the business must garner support through social media from their community in order to progress to the next stage. Finalists will be announced mid-July, and the winner will be crowned by Glenfiddich and a host of judges at the end of July.
Mark Little, marketing manager of Glenfiddich said: "With 'The Original Grant' initiative, Glenfiddich wants to get behind small to medium sized Australian companies and reward them for their originality. The Glenfiddich brand was started by a small family run distillery and we want to highlight the innovation in which it came about, much like the pioneering spirit shown by many entities within the SME space in Australia."
The winning organisation will receive business advice from Dan Gregory, a Behaviour Researcher and Strategist, and regular panellist on ABC TV's The Gruen Transfer, and his business partner Kieran Flanagan at The Impossible Institute. The Impossible Institute will be awarding their new 'Stones for David' product, valued at $15,000. The year-long program aims to help small businesses punch above their weight and grow their brand in a category disruptive way.
William Grant & Sons will also reward the winner with a 'Glenfiddich The Original' tasting kit and a whisky specialist to host an experience celebrating the company's win with staff and guests, valued at $1,500.
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