Kahlua Releases Two New Flavours

10 March, 2008 by

By Ian Neubauer

Pernod Ricard Australia has announced the addition of two new Kahlúa flavours — French Vanilla and Hazelnut.

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Kahlúa French Vanilla profiles delicate hints of caramel, butter rum and a full coffee flavour with a suppressed alcohol impact.

Kahlúa Hazelnut marries the smooth rich taste of roasted hazelnut with delicate hints of caramel and butter rum, profiling a long roasted nut after-taste.

Kahlúa Brand Manager, Miriam Shoolman, said the new flavours were developed following extensive research into consumer trends.

“Research shows Kahlúa drinkers enjoy its rich and sensual coffee flavour, but are also open to new flavour options,” Shoolman said.

“Both Kahlúa French Vanilla and Kahlúa Hazelnut are an effortless extension of Kahlúa’s coffee liqueur base.”

The March launch of the new Kahlúa flavours will be supported by a complete campaign later in the year.

Kahlúa Hazelnut and Kahlúa French Vanilla are available at off-premise outlets for a RPP of $34.99.