By James Atkinson
Jack Daniel’s Tennessee Honey recently passed the one million case mark globally in trailing twelve month depletions, according to brand owner Brown-Forman.
Reporting its financial results for the third quarter ended January 31, 2014, Brown-Forman said its North American whiskey portfolio continued to grow globally, with the Jack Daniel’s family of brands enjoying strong demand across all price points and brand extensions.
“Innovation has also been a source of outperformance for the Jack Daniel’s trademark, including the launch and global rollout of Jack Daniel’s Tennessee Honey,” the company said.
“During the first nine months [of fiscal 2013-14], Jack Daniel’s Tennessee Honey grew underlying net sales by over 30 per cent, driven by double-digit gains in the United States and strong momentum in newly launched markets.”
Brown-Forman reported that underlying net sales in Australia were “up low single-digits” overall.
Globally, Brown-Forman’s net sales grew five per cent to $US1.08 billion in the quarter, up eight per cent on an underlying basis.