Rum brand offers respite from winter
By Sacha Delfosse
Gosling’s Rum is bringing the traditional Caribbean celebration, Bermuda Day, to Australia by encouraging locals to wear bermuda shorts to work from May 21 to 27 and getting bars to host parties throughout the week.
Formerly known as Empire Day, and orginally held to celebrate Queen Victoria’s brithday on May 24, Bermuda Day is now held to mark the first day of summer, and is also the first day many local residents head to the water, and begin wearing bermuda shorts as part of their business attire.
Think Spirits, the local distributor of Gosling’s Rum, said that as Australia didn’t have much of a summer this year, the event is an opportunity to defy the weather and celebrate the Bermudian national holiday.
The company has teamed up with several bars across the country to encourage people to celebrate the day with plenty of Gosling rum cocktails and giveaways for people wearing bermuda shorts.
Bars that will be hosting Bermuda day events include Eden Bar, Assembly, Corridor Bar, The Forresters and the Hive Bar in Sydney, Hula Bar in Perth, as well as Lily Black’s and LuWow in Melbourne.
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