Teacher’s and Ardmore join Beam’s Portfolio
By Amy Looker
Teacher’s Blended Scotch Whisky and Ardmore Highland Single Malt will be added to Beam Global Australia’s portfolio in early September.
The new distribution agreement will bring two more leading brands to the Beam and Coca-Cola Amatil (CCA) partnership, and ensure future brand support for Teacher’s and Ardmore.
Marketing director for Beam Global Australia, James Sykes, said: “The new distribution arrangement strengthens our relationship with CCA by providing two more premium, high-quality spirits that expands our broader liquor portfolio. Our continued relationship with CCA makes us a powerful partnership in the liquor market.”
General manager of sales for CCA’s Licensed Division, David Halliday, said that CCA is also pleased with the new distribution agreement.
“Teacher’s and Ardmore are two highly respected, strong brands and we are looking forward to introducing them to our company and customers over the coming months,” he said.
Both Teacher’s and Ardmore will continue to be distributed by Fine Wine Partners until August 31.