Think Spirits Takes Over Martin Miller’s
By Rebecca Harris
As of January 1, Think Spirits has been in charge of the marketing and distribution of the Martin Miller’s family, having taken over from Suntory Australia, who have had the brand in the Australian market since 2005.
Martin Miller’s exit from the Suntory portfolio follows the company’s recent acquisition of the distribution rights to Hendrick’s gin from McWilliam’s Wines.
“We are very excited about representing Martin Miller’s gin at its current stage of development,” said Patrick Borg, founder and principal of Think Spirits.
“The brand will benefit from our focused approach and we can offer new ways of thinking when it comes to marketing unique brands like Martin Miller’s gin," he said.
The Martin Miller’s family consists of Martin Miller’s gin and Martin Miller’s Westbourne Strength gin, and joins the existing Think Spirits portfolio, which includes Sagatiba Cachaca, Teichenne Schnapps and La Fee Absinthe.