VIDEO: Jim Beam heir gets tattoo to celebrate milestone
By James Atkinson
Fred Noe, Jim Beam's great grandson, has celebrated the bourbon brand's achievement of reaching one million Facebook fans by getting a tattoo of the Jim Beam logo on his arm.
Noe made a public pledge on Jim Beam's official Facebook page to get the tattoo after the one millionth bourbon fan 'liked' the page, and followed through with it this week.
A seventh generation Master Distiller, Frederick Booker Noe III rebuilt the Jim Beam bourbon business after prohibition ended in 1933.
Watch a behind-the-scenes video of Noe getting the tattoo below.