Spirits Platform acquires Writers’ Tears distribution
Ireland’s Walsh Whiskey Distillery has consolidated its portfolio, moving Writers’ Tears to a new distributor.
The deal between the Irish whiskey maker and Spirits Platform for the distribution of the full portfolio in Australia was announced globally by Walsh Whiskey this evening, 15 February 2017.
Spirits Platform has had exclusive distribution of The Irishman whiskey range since mid-2016, now has control of Writers’ Tears, nationally as of 1 February, 2017.
The award-winning Irish whiskey has built up an extremely loyal following since being launched in the Australian market in 2012, and is poised to make the most of the global resurgence in Irish whiskey interest.
Ian Atherton, CEO Spirits Platform, expressed his excitement at having Writers’ Tears join Spirits Platform.
“With the renewed interest in premium Irish whiskey in the market, the contemporary style of Writers’ Tears is a fantastic complement to our growing premium whisky portfolio and supports the work we are currently doing with The Irishman whiskey,” he says.
Commenting on the consolidation of its portfolio with Spirits Platform, Walsh Whiskey Distillery Managing Director, Bernard Walsh, said: “Since launching The Irishman range last year, Spirits Platform has shown great passion and ambition to grow our presence in the Australian market and we look forward to them sharing that same vision for our Writers’ Tears expressions over the coming years.”
Walsh Whiskey Distillery was established in 1999 by husband and wife, Bernard and Rosemary Walsh on the 18th century Royal Oak estate, in Ireland’s Ancient East region. The distillery is unique among independent distilleries in its capability to produce all three forms of Irish whiskey – pot still, malt and grain – in one still house. It has two production lines, utilising pot stills and column stills, and has the capacity to produce 8 million bottles of whiskey annually. They make a range of eight Irish whiskeys, while demand for The Irishman and Writers’ Tears brands currently exceeds available supply in the 40 countries they are distributed to worldwide.
The whiskey brand was previously distributed in Australia by island2island.