St Hugo has launched ‘For Love and Honour’ a new advertising campaign that will feature Colin Gramp, the 97-year-old son of the Australian winemaker Hugo Gramp.
Running across above-the-line, digital and social, the new creative has been designed to honour Hugo Gramp’s rich contribution to winemaking, and his son, Colin, who revolutionised the Australian wine industry.
Camille McKay, Marketing Manager for St Hugo, said: “St Hugo creates some of Australia’s most sought after fine wines. Distinctive with enduring quality, they are created by our winemakers’ keen pursuit for excellence.
“In our ‘For Love and Honour’ campaign we are honouring the unique connection and relationships between generations, whilst acknowledging the powerful legacy of Hugo Gramp.”
Colin added: “Every bottle of St Hugo pays homage to my father. It takes craftsmanship to make fine wine, but to make the best one takes love.”
St Hugo is renowned for its flagship Coonawarra Cabernet Sauvignon, which has won a gold medal at domestic and international wine shows every vintage from 1980 to 2015 and the 2015 was recently awarded 95 points by James Halliday.