Stoli moving to Think Spirits
Think Spirits has announced that it will take over the distribution, sales and marketing of the Stoli Group portfolio starting on 1 November 2018, taking over from Proximo Australia.
Think Spirits has said that the initial portfolio of products will see them focusing on Stoli Premium Vodka, its Vanil and Salted Karamel flavors, the ultra-premium Stoli Gold, and ultra-luxury elit Vodka.
Patrick Borg, CEO of Think Spirits, said: “Vodka is a key growth category in Australia, as it is now the number three segment behind Bourbon and Scotch.
“Stoli is a well-established brand, with a strong following and, critically, real growth potential.
“The team and I are very excited about the opportunity to integrate Stoli into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”
The move comes after the Amber Beverage Corporation bought a majority stake in Think Spirits in April this year. Amber Beverage Corporation, along with Stoli Group, is a subsidiary of SPI Group, one of the world’s leading premium spirits businesses.