Suntory launches new vodka into Australia

09 September, 2019 by Andy Young

House of Suntory has launched its first premium Japanese vodka, with Haku being the latest addition to the premium spirit trilogy which already comprises Roku Gin and Toki Whisky.

Haku Vodka’s creation process begins in Kagoshima with 100 per cent pure Japanese white rice that is fermented into a koji mash. This is then distilled twice, before it travels to Suntory’s Liquor Atelier in Osaka where it is blended and filtered using the House of Suntory’s proprietary bamboo charcoal method, expelling all impurities to ensure a clean, pure spirit.

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“At the House of Suntory, craftsmanship has always translated to sourcing the best ingredients, and elaborating on complex and innovative techniques to create unrivaled quality products,” says Kazuyuki Torii, lead Suntory Specialist (White Spirits).

“Haku Vodka was developed from a very specific vision, to create a truly authentic and meticulously crafted Japanese product with a distinct and balanced taste.”

The name Haku Vodka stems from the Japanese kanji, translating to ‘white’. This kanji is rooted in the word hakumai’, meaning ‘Japanese white rice’. The spirit’s name is elevated through its nuanced meaning to invoke ‘junpaku’ – ‘pure white’, which Suntory says is “a connotation to its untainted brilliance”.

Lennart Sipsma, Group Marketing Manager at Beam Suntory Australia said: “We are very excited to continue meeting Australia’s demand for Japanese craft spirits through Haku Vodka.

“This new House of Suntory spirit allows consumers to experience a new take on a classic, one that challenges the norm and embodies Mr. Shinjiro Torii’s perpetual quest for excellence.”

Haku Vodka is available at all key retailers across Australia at a suggested retail price of $65.