The Dead Rabbit Irish whiskey launches in Australia
The Dublin Liberties Distillery has collaborated with Jack McGarry and Sean Muldoon, co-founders of The Dead Rabbit Grocery & Grog and the resulting Irish whiskey is now available in Australia.
The whiskey is a blend of five-year old Irish malt and grain whiskey aged in seasoned bourbon barrels and then finished in smaller, first-fill American oak barrels to add further depth and character.
Speaking at the launch, The Dublin Liberties Global Brand Ambassador, Geoff Speiran said: “We’re excited for The Dublin Liberties to make their debut in Australia with The Dead Rabbit. This premium whiskey was created having both flavour and adaptability in mind for consumers who seek new drinking experiences in both classic and new cocktails.
“Crowned the World’s Best Bar in 2016, The Dead Rabbit Grocery and Grog is a lively Irish pub in Lower Manhattan boasting craft cocktails and an extensive whiskey list. Whilst owners, Jack and Sean, hail from Belfast in Northern Ireland, this whiskey and their bar is a nod to the Irish American gang lead by the infamous John Morrisey in the mid to late 1800s, known far and wide for their swagger, their bravado and their attitude.”
Described as being “approachable yet full of flavour”, with a palate that is “as smooth vanilla and caramel notes upfront, followed by nutmeg, milky coffee and macadamia, finishing with a tickle of black pepper and suited to the daring whiskey explorers”.
The Dead Rabbit will be distributed in Australia by SouthTrade International and Brand Manager, Jon Prew said: “This is a great opportunity to welcome The Dublin Liberties Distillery to the market and contribute to the growth of the Irish whiskey category in Australia as consumers continue to seek brands with unique stories.
“The Dead Rabbit Irish Whiskey will provide bartenders with not only a flavourful whiskey, but a great yarn to tell their customers.”
The Dead Rabbit Irish Whiskey is now available at select on premise bars through SouthTrade International, with The Dublin Liberties Oak Devil and Copper Alley to follow in the coming months.