UK’s number one premium gin lands in Australia
This week Bars and Clubs spoke with Whitley Neill’s Global Ambassador Devin Tomlinson about what Australia can expect when the UK’s most popular premium gin lands on these shores later this month.
The UK’s number one premium gin, Whitley Neill, has set its sights on Australia with six of the distillery’s key products to be available for venues around Australia from this month.
Speaking about the range, Whitley Neill Gin’s Global Ambassador, Devin Tomlinson told Bars and Clubs he is excited to be bringing the range to Australia, that he’s predicting big things for the summer and he’s really looking forward to what bartenders here do with the ‘bartender’s friend’ aka the Blood Orange gin.
“We’ve brought the original gin, which is in the black bottle that Johnny Neill designed and that’s the flagship brand. Then there is the biggest extension, which is the Rhubarb and Ginger and that’s the UK’s number one premium gin at the moment.
“Beyond that is our exotic Quince gin from Persia, that has an apple-pear profile and is almost like a liqueur in terms of taste but it’s still at 43 per cent, so it’s a high-strength gin. Then we have the Blood Orange and that is more of the bartender’s friend; it’s beautiful in Negronis and is pouring at some of the top-end on-trade in London.
“It’s really good in a Martinez, but just in general it works with any good vermouth or Amaro, it works in a Gin and Tonic or Gin and Soda, it really plays into the Aperitivo and Vermouth trend.”
Other SKUs coming to Australia include Raspberry and Pink Grapefruit and all come in the distinctive, brightly coloured bottles synonymous with the Whitley Neill range.
Looking in more detail at the Blood Orange gin, Tomlinson told Bars and Clubs: “The biggest thing for us is the gap between the straight gin and tonic and a cocktail. There’s not really anything in between. We call it a complex G&T, but we’re also seeing a lot of bars now doing some really cool things with vermouths, amaros, low ABV serves.
“One of the biggest trends is obviously the Aperol Spritz and we are trying to pull people into a slightly different space with a Blood Orange spritz for example. We’ve really focused on this globally with our Ginsecco trend and we can’t wait to bring this to Australia, because we think there is a huge opportunity here.
“It’s a drink that works perfectly with our Quince gin, that apple-pear profile and once you add the Prosecco it blends perfectly in terms of the molecular structure, and then garnished with some fresh apple, cucumber and you have a beautiful, every day, sipping Ginsecco.”
For more from Tomlinson about how to use the gins and the impending launch in Australia, head to the Bars and Clubs website.