Boutique brand agency, Taylor & Grace has launched a competition to help a business in the post-pandemic world, by offering $50,000 worth of branding advice.

The agency has launched 50for50, and is inviting businesses to respond to the question: “What value does your brand bring to the world?” in 50 words. The winner will receive $50,000 worth of expert branding agency advice and work.

Darren Taylor, Managing Director & Head of Strategy at Taylor & Grace, said: “Most businesses have been hit with a double whammy because of COVID-19. The world has changed, and most businesses need to at the very least review, if not reinvent, their brand to be relevant, however their capacity to invest in this has been wiped out.

“During this pandemic, we have found ourselves with the ability to rebrand and would genuinely like to help other brands do the same.”

He added: “We undertake pro-bono work every year and this year, we would love to work with a brand that is making a difference to the world and has a burning need to revamp. Helping this client increase their impact will put a huge smile on our face.”

The competition opens today Monday 25th May and entries close on Tuesday 30th June 2020. The winner will be announced the following week on Friday 10th July 2020. Open to all Australian organisations.

With so many hospitality businesses impacted by the COVID-19 lockdown, this offers a great opportunity to rebrand and gain an advantage in the post-pandemic era.

Head to the Taylor & Grace 50for50 competition website to enter.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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