Accolade Wines in, Constellation out

27 June, 2011 by

By Amy Looker

Constellation Wines Australia today (June 27) officially makes the transition to its new name, Accolade Wines, with all branding and websites now displaying the new name, logo, and vision statement.

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Accolade Wines national public relations manager, Anita Poddar, told TheShout that the company’s vision statement encapsulated the business' desire to focus on its customers and consumers.

Its vision statement is: 'To enrich everyday moments around the world'.

“We want our wines and drinks to shape everyday moments into memorable experiences as well as providing fitting tributes for special occasions. Our mission is to put consumers at the heart of our global wine business, creating distinctive brands and trusted wines,” said Poddar.

“Our vision is about more people enjoying our wines, it's about growth in key markets and consumer-led innovation.”

For background on the Accolade Wines deal, click here