Brown Brothers launches in-store activation

26 February, 2014 by

By Amy Looker, editor National Liquor News

Brown Brothers has supported the launch of its new 18 Eighty Nine range with a creative in-store display solution inspired by the history behind the brand.

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Teaming up with Creative Instore Solutions (CIS), the 18 Eighty Nine range celebrates the simple pleasures in life, such as pulling up a chair, and sharing food and wine with friends and family.

The display unit created by CIS takes its cues from the brand’s story and includes vinyl graphics in line with the newly launched brand imagery to make a striking impression on consumers. 

“As our bespoke activation supplier Creative Instore Solutions worked with us to understand our vision for the launch of our 18 Eighty Nine range. CIS designed a visually impactful display stand that excites the trade and invites shoppers to explore our range of dry wines,” said Tracy Chap, brand manager for Brown Brothers.

CIS chief executive officer, Deane Hubball, said that working closely with the team at Brown Brothers was instrumental to the end result.

“At CIS we understand that engaging customers and unlocking growth opportunities in over 300 independent liquor retailers nationally was the key driver for Brown Brothers and our design led approach focused on achieving this result for our client,” said Hubball.

Along with the in-store display, the launch of 18 Eighty Nine is also supported by a marketing plan including tastings and a dedicated Facebook page.