De Bortoli reveals new packaging and products at ProWein
By James Wells at ProWein in Dusseldorf
De Bortoli has revealed new packaging of its Windy Peak range at ProWein 2012, which adds regionalisation to the labels to enhance the branding message.
The 2010 De Bortoli Windy Peak Pinot Noir is now labelled as being sourced from the Yarra Valley, the 2011 De Bortoli Windy Peak Sauvignon Blanc Semillon is now labelled from the King Valley and Yarra Valley, while the 2011 Windy Peak Chardonnay is now labelled from the Yarra Valley.
Also featured on the stand were samples of the new Rirorret Emu Pinot Noir, named after the backwards spelling of 'Terroir'.
To hear more from De Bortoli general manager – Europe, Francis Aguilar (pictured), click on the video below: