NZ reveals European market strategy

08 March, 2012 by
By James Wells at ProWein in Dusseldorf
The European director of NZ winegrowers, David Cox, has revealed the three key markets that will form the strategic direction for the business in the Northern European market.

Following research commissioned by NZ Winegrowers into the key markets for the next three to five years, a report by Wine Intelligence found that Germany, Sweden and the Netherlands should represent the focus for New Zealand Wine.
To hear more from the European director of NZ Winegrowers, David Cox, click on the videos below…