Oyster Bay changes company name

29 August, 2014 by

By Amy Looker, editor National Liquor News

Oyster Bay Wines Australia has officially changed its name to Delegat Australia.

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Delegat is the New Zealand-based parent company that produces the popular Oyster Bay label.

Delegat Australia's John Freeman said in a statement that the name change was made in a bid to bring the company's portfolio of wine brands under the one umbrella.

"This change is part of our global initiative to align our company name with that of our parent company, Delegat," said Freeman. 

"Delegat was established in New Zealand in 1947. The company is still majority owned by the founding Delegat family and is the maker of Oyster Bay and Barossa Valley Estate Wines."

Freeman said the name change is effective immediately and all other contact details for the company remain unchanged.